Learn about the world's largest producer of major appliances - Midea

We're Australia’s official home to Midea Home Appliances, proudly part of the Midea Group global family.

In 2023, we landed on Aussie shores, introducing the World’s No.1 appliances to Australian homes. With big things on the horizon, we’re extremely excited to amp up our presence and further establish ourselves as a staple in Aussie homes with our, surprisingly friendly, suite of products.
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Imagine turning tiny, everyday moments at home into something extraordinary. That’s what we’re all about at Midea Australia.

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The Midea Story

Our journey began in 1968 with humble beginnings, starting out with the production of plastic caps in a local workshop in China, later venturing into the world of air conditioners and then home appliances – the rest is history.

Fast forward to today, Midea is a hugely successful global Fortune 500 company, leading the world in home innovation with over 15,000 patents.

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What does Midea believe?

The home is the most important retreat, a place of comfort, security, and special moments with loved ones. Midea provides people with innovative products that make life at home surprisingly convenient.

Our mission in Australia is simple yet exciting: to bring the latest and greatest in sustainable smart home appliances Down Under, at a price that’s within reach of every Aussie home.
 

Whether you’re embarking on your first home journey, renting a cosy space, or aiming for a smart home upgrade, Midea Home Appliances are here to make each of life’s exciting chapters smoother, smarter, and greener without breaking the bank. We’ve got you covered from the major fixtures in your home, to every little helper. 

So go ahead, make yourself at home

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Midea Australia HQ

Our new home base is on St Kilda Road in Melbourne, with a local team on the ground committed to supporting you with personalised service from right here in your own backyard. 
 

We’re thrilled to now call Australia home, and you can expect much more of our cutting-edge range of products to arrive here in the near future – plus plenty of other surprises in store.

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Midea ❤️s Local Sports

Midea has deep roots with our love of local sports and the positive impact it makes in our communities – which makes us a natural fit here in the sporting capital of the world.


In January 2020 we kicked off a global partnership with Manchester City and since then we’ve been kicking goals together (quite literally) with several award-winning joint campaigns.

Showcasing our dedication to championing female athletes, we’re also proud to be the exclusive global home appliance partner to Manchester City Women’s team and the major partner to their US sister club, New York City FC.

 

Are you an Aussie sporting organisation?

We’d love to hear from you! We’re always eager to explore partnership opportunities or even just ways we can support your team.

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The World's No. 1 The World's No. 1 The World's No. 1
The World's No. 1
We might be a fresh face to Aussies but, internationally, our reputation precedes us. Midea is the World’s #1 Small Cooking Appliances Brand, World’s #1 Air Treatment Brand, and World’s #1 Air Coolers Brand* – among many other awards that recognise our commitment to quality and innovation for your home. Each year, Midea wins 40+ design awards at global design shows such as Red Dot, iF, and Good Design Award.
  • Customer Support
    Customer Support

    Do you have questions about your Midea product? Midea Customer Service is here to help!

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  • FAQ
    FAQ

    Find answers about product setup, use and care, and repair.

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*Source: 

Euromonitor International (Shanghai) Limited; Consumer Appliances 24ed, retail volume sales in unit, 2020 to 2023 data.

Euromonitor International (Shanghai) Limited; Consumer Appliances 24ed, retail volume sales in unit, 2017-2023 data.

Euromonitor International (Shanghai) Limited; Consumer Appliances 24ed, retail volume sales in unit, 2017-2023 data.

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