2024/10/29
Midea Extends a Warm Welcome to Canadian Travelers with New Campaign
Article link: https://www.businesswire.com/news/home/20241029516307/en/Midea-Extends-a-Warm-Welcome-to-Canadian-Travelers-with-New-Campaign
Midea extends a Warm Welcome to Canadian Travelers with New Campaign. Midea Canada, a leader in innovative and value driven home appliances, is thrilled to expand its highly successful "Make Yourself at Home" marketing campaign to airports and key locations across Canada. Launched recently at Toronto Pearson Airport, this campaign underscores Midea’s commitment to simplifying everyday tasks—cooking, cleaning, efficient storage, dishwashing, and laundry into effortless moments of joy. (Photo: Business Wire)
October 29, 2024 04:46 PM Eastern Daylight Time
TORONTO--(BUSINESS WIRE)--Midea Canada, a leader in innovative and value driven home appliances, is thrilled to expand its highly successful "Make Yourself at Home" marketing campaign to airports and key locations across Canada. Launched recently at Toronto Pearson Airport, this campaign underscores Midea’s commitment to simplifying everyday tasks—cooking, cleaning, efficient storage, dishwashing, and laundry into effortless moments of joy.
“Our goal is to connect with travelers and show them that Midea products offer surprisingly friendly solutions for those who treasure special moments with their families”
The out-of-home (OOH) campaign at major travel hubs has already captured attention, showcasing Midea’s diverse product range, including high-performance refrigerators, energy-efficient dishwashers, advanced air solutions, and smart laundry systems. As part of a broader brand campaign, this initiative strengthens Midea’s position as the #1 brand of air conditioners, freezers and microwave ovens in Canada. It also underscores the company’s growing presence in the kitchen appliance market, offering practical solutions tailored to the needs of Canadian households. Midea products are renowned for delivering the perfect blend of performance, quality, energy efficiency, and great value.
“Our goal is to connect with travelers and show them that Midea products offer surprisingly friendly solutions for those who treasure special moments with their families,” said Philip Xie, General Manager at Midea Canada. “We are delivering innovation and value, helping people feel at home no matter where they are."
Commitment to Innovation
Ranked #277 on the 2024 Global Fortune 500 list, Midea Group continues to lead the global home appliance market with cutting-edge technology and sustainable solutions. With operations in over 200 countries and 41 production centers worldwide, Midea’s reach extends far beyond borders, generating over USD 53.4 billion in revenue in 2023.
For more information about Midea’s full range of products, visit midea.com/ca.
About Midea Canada:
Midea America Canada Corp, a part of Midea Group, offers a wide range of high-quality, innovative home appliances for the Canadian market. With a growing product lineup, Midea is dedicated to providing value driven, practical solutions that enhance everyday life. Available through major retailers nationwide.