Midea Launches Everest Refrigerator, the Largest Fridge with the Latest Features in Its Class
Midea launched the Everest refrigerator, the largest capacity in its class. The ideal solution for consumers seeking a large-capacity fridge with advanced technology, energy efficiency, and an affordable price.
Jakarta, January 15, 2025 - Midea Electronics Indonesia, a leading company in home appliance solutions, is proud to launch a refrigerator product with the latest innovation, namely Midea Everest. This product is designed to meet the needs of modern consumers who want household appliances with large capacity, advanced technology, energy efficiency, and affordable prices.
Jack Ding, President Director of Midea Electronics Indonesia, said that modern consumers in Indonesia have a high need for a healthy lifestyle, including providing food for their families.
Kitchen space is increasingly limited because the size of smaller houses makes consumers rely on refrigerators as an effective place to store food. In addition, fast-paced life also makes people more often store frozen food which is more practical to serve.
"For that, a refrigerator is needed with a larger capacity, and advanced technology, but at an affordable price. Midea tries to provide a solution through Everest, following its tagline, namely Bigger, Healthier, Money Saver," said Jack Ding, at the launch of Midea Everest, in Jakarta, Wednesday, January 15, 2025.
With a capacity of 473 liters, Midea Everest is the largest in its class, far exceeding the average capacity of similar refrigerators which is only around 300 liters. This makes it an ideal choice for large families or individuals who need more storage space. This refrigerator is still affordable with prices starting from IDR 4.5 million, thus providing added value for consumers who want to save without sacrificing quality.
Eric Darudana Rhanuwijaya, Head of Sales Home Appliances Products Midea Electronics Indonesia, said that the health and quality of food are the main concerns of Midea Everest. With advanced cooling technology that can regulate temperatures up to -3°C, this refrigerator effectively inhibits bacterial growth and keeps food fresh longer. The Fresh Zone feature is also specially designed to maintain humidity so that vegetables and fruits stay fresh.
"Through this launch, Midea not only offers refrigerators, but also supports a healthier, more efficient, and economical lifestyle," said Eric.
Michael Adisuhanto, Head of Product Management Midea Electronics Indonesia, explained that each person at home needs up to 100 liters of food storage space. Thus, for a family of 3-5 people, a refrigerator with a capacity of 300-400 liters is needed at home.
"With a volume level 40% larger than other refrigerators with similar prices, this unit is designed to optimize food storage space. Whether you live alone or with a family of five, this refrigerator can be used," he said.
Midea Everest offers two types of sizes, namely the first 473 liters with a freezer space of 128 liters and a 345 liters chiller. Second, the 428 liter size with a freezer space of 120 liters and a 308 chiller. Midea Everest is also equipped with some advanced features to support energy efficiency and ease of use. Quattro Inverter technology ensures more efficient power consumption, fast response to cooling needs, and low-noise operation.
In addition, the Total No Frost feature prevents ice buildup, so users don't have to bother with manual defrosting. The Super Freeze feature allows the temperature to drop quickly to lock in the freshness of food, while the Exterior Display makes it easy to set the temperature without having to open the refrigerator door, reducing energy loss significantly.
With a large capacity, Midea Everest allows consumers to shop in large quantities at once, saving time and transportation costs. This also makes the Everest refrigerator very suitable for consumers who live a healthy lifestyle with meal preparation. With optimal storage, consumers can arrange food ingredients to stay fresh and of high quality for a longer period.
In the launch of Everest, Financial Advisor Prita Ghozie also said that during the global economic crisis, people should be wiser in managing household finances. One way is to choose products that have long-term investment value. With competitive prices, large capacity, and energy efficiency, Midea Everest is the perfect solution to support the balance between needs, desires, and savings.