Our Promise
At Midea,
we promise to provide surprisingly friendly solutions
for the ones who treasure those tiny moments at home.
What Is "Surprisingly Friendly"?
“Surprisingly friendly” is the distilled essence of our brand.
We are committed to creating a surprising and friendly feeling for our customers,
and also integrating this "behavior" into all aspects of our products, services, communications, etc.
Treasuring Those “Tiny Moments at Home”
We know home matters to our consumers,
who always want to fill life with as many enjoyable tiny moments as possible with their loved ones
even if it’s just doing chores around the house.
As the result of having Midea’s surprisingly friendly solutions,
even a home task itself can become a nice tiny moment spent together with family.
Core Values
Brand History
From A Humble Beginnings
Time goes back to 1968,
in the small town of Shunde, China,
Midea was born in a modest workshop founded by 23 residents including He Xiangjian
with a capital of 5,000 yuan.
Since 1985,
Midea has entered air conditioning industry and has began to develop diversified products,
growing from a single to an integrated brand of white household appliance products.
The name "Midea",
which is similar to "My Dear" in English pronunciation,
reflects our user-first friendliness;
In Chinese, the pronunciation of "Midea" is the same as "aesthetics" and "beauty",
representing our vision of bringing people a better life.
No matter how time passes,
Midea's original intention remains unchanged.
To A World-Leading Manufacturer of Home Appliances
Midea has become a global brand serving millions of smart home users
in more than 200 countries and regions.
With a strong focus on user-friendly, energy-efficient, and intelligent solutions,
Midea has built a worldwide reputation for quality and reliability,
gaining the love and choice of consumers around the world.
On the international stage,
Midea continues to demonstrate its influence.
