Midea Group, the global leader in smart appliances, showcased a suite of innovative smart home appliances at IFA 2024 under the theme “Friendly Innovations for Home”.
Simple and Convenient User-Friendly Experiences
Simplicity and intuitive experiences are the key drivers behind what makes Midea so successful.
Midea CirQ HP and PortaSplit: Easy installation and simple operation
The CirQ HP’s all-in-one design is a breeze to install and control for just about anyone. Featuring an advanced hybrid heating system, the CirQHp is a one-stop solution for both air and water-based space heating, as well as residential hot water heating. It has been chosen for China’s Antarctic and Arctic expeditions due to its efficiency and consistent heating performance under extreme cold climates.
Midea’s PortaSplit air conditioner also made an appearance. As a standout product at IFA 2023 and the winner of the German Innovation Award 2024, the PortaSplit combines the superior cooling performance of a fixed AC with the ease of installation of a portable AC, while being compatible with a wide range of window types. Designed specifically for the European market, it offers the perfect home upgrad.
Midea Celestial Flex series: A culinary sanctuary for all skill levels
In the kitchen section, Midea showcased its Celestial Flex series, including a kettle, air fryer, and robot cooker that all use a single wireless induction plate. These induction-compatible appliances ensure a tidy and safe cooking space through wireless energy, while AI-controlled sensors guarantee precise settings for consistent results, even for beginner.
Midea One Oven: The versatile cooking station
The Midea One Oven condenses multiple essential cooking appliances into a single convenient and space-efficient product, satisfying different needs of cooking enthusiasts.
As visitors explored smart and convenient kitchen area, they were also able to enjoy a selection of aromatic coffee and food samples prepared by culinary professionals using Midea appliance.
Stylish and Functional Home-Friendly Designs
Midea strives to create products that effortlessly complement modern homes to match everyone’s unique rhythm of life.
Midea Built-in series appliances: For a stylish home
Echoing the home-friendly theme, Midea’s Built-In Series features appliances that seamlessly integrated into kitchen cabinetry for a cohesive look, is designed with a focus on sophisticated, subdued elegant aesthetics that perfectly complement a modern home style.
Midea Slot-Built-In refrigerator: Seamlessly blends in with any décor
Alongside the Built-In series, Midea also showcased the Slot-Built-In refrigerator. With adjustable height and interchangeable door panels, the Slot-Built-In refrigerator lets users customize the product to naturally blend it in with all styles of décor.
To see this concept in action, visitors were invited to flex their creativity by replacing the refrigerator’s panels using KUKA robotic arms. At a press of a button, the robot arm swiftly installed one of three refrigerator door pattern types: metal, wood, or classic gray. Users can effortlessly perform the same replacement manually at home.
Midea 4-in-1 WashBot: A new way to clean
The Midea 4-in-1 WashBot is a whole new take on cleaning efficiency. Combining a washing machine with a robot vacuum cleaner to wash, dry, sweep, and mop, it maximizes space savings and convenience.
Efficient and Powerful Energy-Saving Solutions
Sustainability is a tenet of Midea’s product design. This year, Midea is taking energy efficiency to a whole new level with the launch of the Midea ECOMASTER.
Launching ECOMASTER: The ultimate energy management solution
Taking center stage is Midea’s ECOMASTER, the ultimate energy management solution for a wide range of Midea appliances. Combining cloud-connected, real-world information and advanced analytics, ECOMASTER leverages an advanced AI algorithm pre-trained on a giga-scale dataset to reduce home appliances’ energy consumption by an average of 30% without impacting their performance.
Midea’s HX System Dishwasher
Midea’s HX System Dishwasher enables up to 15% more energy savings than EU’s Energy Labels A rating. This offers a faster and more cost-effective way to keep dishes clean.
Fun with Manchester City
Midea has a long history of manufacturing quality in Europe and a longstanding partnership with the globally renowned Manchester City football club. Midea’s core values align closely with those of the club, reflecting dedication, excellence, and competition—traits embodied by players like Erling Haaland, who is currently Midea’s Global Brand Ambassador and epitomize their culture.
At the convention, Midea set up a fun area where visitors could test their football skills by scoring goals into a washing machine, with successful participants winning exciting prizes.
An Extensive Smart Home Ecosystem
Midea Group possess multiple strong brands that create an extensive smart home ecosystem. COLMO, with the goal to "Simplify Extraordinary," showcased its pioneering AI technologies. Toshiba home appliances embody the Japanese "Takumi" craftsmanship that attends to every detail. Eureka, a leader in smarter cleaning innovations for over 100 years, continues to lead in its field. Together, these brands illustrate Midea Group’s diverse portfolio, providing tailored modern home solutions for various tastes and needs.
With a broad range of solutions from across the Midea Group, the company’s innovations simplify daily tasks, enhance quality of life, and meet the evolving needs of households, solidifying its global leadership in home appliances.