LAS VEGAS, N.V., Feb. 25, 2025 — At Midea America, we believe in reimagining the everyday. With a promise to deliver thoughtfully designed solutions that are surprisingly practical, we’re redefining what home appliances can do to make life a little easier.
Our newly launched campaign, Midea Makes the “WOW!”, captures the heart of our brand: transforming ordinary household moments into extraordinary experiences of ease and efficiency. But this is more than just a campaign—it’s a reflection of Midea’s deep commitment to bringing smart, practical innovations into more homes across the U.S.
“Midea is rethinking home appliances to fit the needs of today’s multitaskers,” said John Herrington, president of Midea America. “Every product we create is designed to make daily life simpler and more enjoyable, combining intuitive features, reliable performance, and appealing design. We are investing in the U.S. market to bring these innovations to more homes, ensuring that busy consumers have appliances that truly work for them.”
Reimagining Innovation with Purpose
Midea’s approach to innovation starts with listening. By understanding the daily challenges of modern households, we develop home appliances that solve real problems in surprisingly practical ways. From customizable refrigerator storage that eliminates common frustrations to ultra-quiet dishwashers that let families stay focused on what matters most, every Midea product delivers a seamless balance of style, practicality, and performance.
At the forefront of this reimagining are two of Midea’s latest innovations:
- OneTouch AutoFill – a reimagined dispenser that automatically detects the size of your cup, glass, or supersized tumbler and fills it with the perfect amount of ice, water, or ice water—hands-free.
- 50/50 Flex 3-Way Convertible Freezer – allows you to switch between a full freezer, a full refrigerator, or both adapting effortlessly to changing needs.
To reinforce this promise, Midea offers an industry-leading two-year parts and labor warranty, giving customers peace of mind in appliances built to last.
Innovative technologies like steam-cleaning ovens and energy-efficient cooling systems ensure that our designs don’t just fit into your home—they align with your values. Whether it’s helping you cook with ease, making laundry less of a chore, or simplifying your kitchen storage, Midea appliances are engineered to bring ease and efficiency into every home.
Bringing “WOW” to More Homes Across America
Midea Makes the “WOW!”—our new brand campaign developed in collaboration with creative agency Confidant—is a celebration of how Midea is reimagining home appliances with thoughtful, practical innovations. Through vibrant, modern creative, the campaign introduces our refreshed identity and reinforces our mission to make home life easier, more comfortable, and full of joy.
“As a global home appliance leader, we are thrilled to bring Midea to more U.S. homes,” said Herrington. “We’re deeply investing in this market to deliver thoughtfully designed innovations that enhance the lives of busy, on-the-go consumers.”
Rolling out across national media, digital channels, retail environments, and a reimagined website, the campaign offers countless opportunities to experience the innovation and value that set Midea apart-one thoughtfully designed, surprisingly practical appliance at a time.
For more information on Midea’s innovations and product offerings, visit www.Midea.com/us